The consumption of rice in Canada has risen sharply in the last few years. This demand is not only from immigrants but also from native Canadians who are venturing into different types of global cuisines. With the increased multicultural population comes the growing usage of rice in varied recipes such as, but not limited to, biryani, sushi, stir-fried rice, and rice bowls.
The shift towards a healthier lifestyle among Canadians has also fuelled this trend. Rice and especially varieties such as basmati and brown rice, is seen as a healthier option compared to processed foods and aligns well with balanced diets. The pandemic helped many people develop a love for cooking and try different cuisines which is why the demand for rice is increasing all over Canada.
Why is Indian rice popular in Canada?
The reputation of India as one of the best basmati rice producers has made it famous for its other types of rice as well. Its long-grain basmati is well loved in Canada. It is not only loved for its long fluffy grains, basmati’s aromatic flavour and excellent cooking quality but also for its ease to satisfy the customers, chefs and restaurants.
The demand for Indian rice is high because it is more affordable than rice from other countries. Indian exporters maintain quality standards, which enables them to sell rice at affordable prices.
Most Popular Indian Varieties of Rice Which Are Exported to Canada
To satisfy the needs of its diverse population, Canada imports an extensive range of rice varieties from India. The most popular ones are as follows:
• 1121 Steam Basmati Rice: Its reputation comes from the extra-long slender grains. 1121 Steam Basmati Rice is fluffy and fragrant. It excels as the most demanded rice in households and restaurants for dishes like biryani and pulao.
• Sella Basmati Rice (Golden & White): Due to the parboiling process, this variety of basmati rice has increased maintenance of nutrients, making it one of the best choices for bulk cooking and for the catering and food service industry.
• Sona Masoori & Other Non-Basmati Rice: This variety is lightweight and aromatic. Over time, it has become a staple in South Indian cuisine and most popular within the South Asian population in Canada.
• Organic and Gluten-Free Rice: These products are gaining popularity as a result of the new health trends and are now available in Canadian supermarkets and health food stores.
Understanding Canada’s Increasing Demand for Organic and Healthy Rice
1. Preserving Quality Standards: Indian exporters of rice make sure that Canadian standards regarding food safety necessitates exporters to implement quality control from the level of sourcing to the level of packing. Compliance with ISO, HACCP and FSSAI certifications ensures safety and quality standards for food.
2. Smart Packaging for Retail and Bulk: Canadian consumers can enjoy easy purchases of Indian rice which is offered in various sizes of 1kg to 10kg for retail and 25kg to 50kg for wholesale. The use of 2-way labelling not only attracts but is also easy to understand for Canadian consumers.
3. Optimised Logistics and Distribution: Canadian warehouses and local storage distribution centres have enabled the fulfilment of these logistics optimally. Partnerships with retailers and distributors enable planned stock availability and on time delivery.
4. Addressing Organic and Health Trends: Exporters are responding to the new trend by offering unprocessed basmati rice and unprocessed brown rice to add to the healthier option. These for sure strengthen the market stance as eco-friendly products are good for health and Canada is known for its health-centric consumers.
Conclusion
The increasing need for quality rice in Canada is motivating Indian exporters to improve their standards in quality, packaging, and logistics. Exporters focus on organics and healthier options to better suit Canadian standards. One of the largest Rice Exporter from India to Canada is Namastey Jee and is well-known for the delivery of premium rice to satisfy diverse customer expectations. This strengthens the increasing trade relationship between India and Canada in the rice industry.
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